Participatory service design for emerging markets

G. R. Gangadharan, Anshu N. Jain, Nidhi Rajshree, Alan Hartman, Amit Agrahari

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The COCKPIT methodology for participatory service design was developed for use in Europe under the assumption of existence of pervasive broadband technology and widespread use of the internet and social networking. This paper extends the COCKPIT methodology by adapting it to the realities of emerging markets, where poverty, illiteracy, lack of infrastructure, and widespread corruption alter the fundamental assumptions of participatory service design. We include elements in the methodology which promote information dissemination, transparency, and the role of non-government organizations. The role played by the internet is replaced by low cost information dissemination and requirements gathering using mobile phones and accompanying technologies which empower the public in a developing country.

Original languageEnglish
Title of host publicationProceedings of 2011 IEEE International Conference on Service Operations, Logistics and Informatics, SOLI 2011
Pages68-73
Number of pages6
DOIs
StatePublished - 2011
Externally publishedYes
Event2011 IEEE International Conference on Service Operations, Logistics and Informatics, SOLI 2011 - Beijing, China
Duration: 10 Jul 201112 Jul 2011

Publication series

NameProceedings of 2011 IEEE International Conference on Service Operations, Logistics and Informatics, SOLI 2011

Conference

Conference2011 IEEE International Conference on Service Operations, Logistics and Informatics, SOLI 2011
Country/TerritoryChina
CityBeijing
Period10/07/1112/07/11

Keywords

  • Emerging markets
  • Government services
  • Participatory design
  • Service design
  • Service modeling

ASJC Scopus subject areas

  • Information Systems
  • Industrial and Manufacturing Engineering

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