Abstract
The present study explores the links between individual TV viewers’ working models of attachment (Bowlby, 1980) and the parasocial relations they establish with their favorite TV character. Student subjects answered a survey that assessed the intensity of their parasocial relationships and the content of their mental models of attachment. Results show a selective pattern of relationships between attachment models and parasocial relationships. For dating subjects, males were found to have stronger parasocial relationships with their favorite characters as they were more anxious about their current partner. Females, on the other hand, were found to have stronger parasocial relationships as they were more secure in their current. Findings are discussed in terms of gender differences in romantic relationships.
| Original language | English |
|---|---|
| Pages (from-to) | 516-529 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 41 |
| Issue number | 4 |
| DOIs | |
| State | Published - 1997 |