Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor Orientations

Keyphrases

• Customer Orientation 100%
• Competitor Orientation 100%
• External Orientation 100%
• Organizational Antecedents 100%
• Risk-taking 80%
• Strategic Orientation 40%
• Factors Affected 40%
• All Levels 20%
• Marketing Strategy 20%
• Four Factors 20%
• Cronbach's alpha 20%
• 5-point Scale 20%
• Market Orientation 20%
• Online Panel 20%
• Competitive Threat 20%
• Across Discipline 20%

Social Sciences

• Risk Behavior 100%
• Connectedness 50%
• Marketing Strategy 25%
• Formalization 25%
• Market Orientation 25%
• Customer-Orientation 25%