Opinion Leadership

Gabriel Weimann

doi:10.1002/9781118541555.wbiepc002

Opinion Leadership

Gabriel Weimann

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Decades of social science research have demonstrated that there is a group of people in any community to whom others look for help in forming opinions on various issues and matters. These are the “opinion leaders,” the people who lead the formation of attitudes, knowledge, and opinions. This entry describes the definition of opinion leaders, the various measures used to identify them, their characteristics, and their emergence in cyberspace and the new media.

Original language	English
Title of host publication	The International Encyclopedia of Political Communication
Publisher	wiley
Pages	1-9
Number of pages	9
ISBN (Electronic)	9781118541555
ISBN (Print)	9781118290750
DOIs	https://doi.org/10.1002/9781118541555.wbiepc002
State	Published - 1 Jan 2016

Bibliographical note

Publisher Copyright:
© 2015 John Wiley & Sons, Inc. All rights reserved.

Keywords

communication networks
communication theory
interpersonal communication
leadership
models of communication

ASJC Scopus subject areas

General Arts and Humanities
General Social Sciences

Access to Document

10.1002/9781118541555.wbiepc002

Cite this

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KW - interpersonal communication

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KW - models of communication

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Opinion Leadership

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this