Opinion Leadership

Gabriel Weimann

doi:10.1002/9781118541555.wbiepc002

Opinion Leadership

Gabriel Weimann

Department of Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Decades of social science research have demonstrated that there is a group of people in any community to whom others look for help in forming opinions on various issues and matters. These are the ?opinion leaders,? the people who lead the formation of attitudes, knowledge, and opinions. This entry describes the definition of opinion leaders, the various measures used to identify them, their characteristics, and their emergence in cyberspace and the new media.

Original language	English
Title of host publication	The International Encyclopedia of Political Communication
Editors	G. Mazzoleni
Place of Publication	New York
Publisher	Wiley-Blackwell
Pages	911-917
ISBN (Print)	9781118541555
DOIs	https://doi.org/10.1002/9781118541555.wbiepc002
State	Published - 2015

Bibliographical note

Major Reference Works

Keywords

communication networks
communication theory
interpersonal communication
leadership
models of communication

Access to Document

10.1002/9781118541555.wbiepc002

Cite this

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abstract = "Decades of social science research have demonstrated that there is a group of people in any community to whom others look for help in forming opinions on various issues and matters. These are the ?opinion leaders,? the people who lead the formation of attitudes, knowledge, and opinions. This entry describes the definition of opinion leaders, the various measures used to identify them, their characteristics, and their emergence in cyberspace and the new media.",

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AB - Decades of social science research have demonstrated that there is a group of people in any community to whom others look for help in forming opinions on various issues and matters. These are the ?opinion leaders,? the people who lead the formation of attitudes, knowledge, and opinions. This entry describes the definition of opinion leaders, the various measures used to identify them, their characteristics, and their emergence in cyberspace and the new media.

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KW - communication theory

KW - interpersonal communication

KW - leadership

KW - models of communication

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Opinion Leadership

Abstract

Bibliographical note

Keywords

Access to Document

Fingerprint

Cite this