TY - GEN
T1 - Online privacy, tailoring, and persuasion
AU - Zarsky, Tal Z.
PY - 2006
Y1 - 2006
N2 - This chapter tackles a somewhat neglected realm of the information privacy discourse, by directly examining the specific detriments arising from the systematic uses of personal information collected online. The chapter begins by drawing out the flow of personal information in today's digital environment, while emphasizing the collection, storage, analysis and subsequent uses of such data. The chapter then focuses on a specific use stemming from the information flow - The ability of online content providers to tailor advertisements and marketing materials for every user. The chapter argues that these forms of advertising are more effective than those practiced in other media, and at times might prove to be unfair and manipulative. Therefore, the chapter states that at times regulatory steps must be taken to mitigate these concerns. Finally, the chapter mentions a recent incident in which the tailoring of advertisements on the basis of personal information has caused a somewhat surprising public outcry, and compares these events with the dynamics addressed above.
AB - This chapter tackles a somewhat neglected realm of the information privacy discourse, by directly examining the specific detriments arising from the systematic uses of personal information collected online. The chapter begins by drawing out the flow of personal information in today's digital environment, while emphasizing the collection, storage, analysis and subsequent uses of such data. The chapter then focuses on a specific use stemming from the information flow - The ability of online content providers to tailor advertisements and marketing materials for every user. The chapter argues that these forms of advertising are more effective than those practiced in other media, and at times might prove to be unfair and manipulative. Therefore, the chapter states that at times regulatory steps must be taken to mitigate these concerns. Finally, the chapter mentions a recent incident in which the tailoring of advertisements on the basis of personal information has caused a somewhat surprising public outcry, and compares these events with the dynamics addressed above.
KW - Data mining
KW - Direct marketing
KW - Information privacy
KW - Internet law and policy
KW - Online advertising
UR - http://www.scopus.com/inward/record.url?scp=33750010030&partnerID=8YFLogxK
U2 - 10.1007/0-387-28222-x_12
DO - 10.1007/0-387-28222-x_12
M3 - Conference contribution
AN - SCOPUS:33750010030
SN - 0387260501
SN - 9780387260501
T3 - Privacy and Technologies of Identity: A Cross-Disciplinary Conversation
SP - 209
EP - 224
BT - Privacy and Technologies of Identity
PB - Springer Science and Business Media, LLC
T2 - Symposium on Privacy and Identity: The Promise and Perils of a Technological Age, CIPLIT 2004
Y2 - 14 October 2004 through 15 October 2004
ER -