"One-size-fits-all"? Differentiation in destinations' marketing goals and strategies to achieve them

Keyphrases

• Marketing Strategy 100%
• Destination Marketing 100%
• One-size-fits-all 100%
• Marketing Objectives 100%
• Tourism 33%
• Tourists 16%
• Tourism Marketing 16%
• Qualitative Content Analysis 16%
• Tourism Crisis 16%
• Academic Articles 16%
• Marketing Literature 16%
• News Articles 16%
• Destination Website 16%
• Goal Modeling 16%

Social Sciences

• Destination Marketing 100%
• Tourism Marketing 20%
• Marketing Strategy 20%
• Qualitative Content Analysis 20%
• Goal Model 20%