Nonprofit watchdogs: Do they serve the average donor?

Ram A. Cnaan, Kathleen Jones, Allison Dickin, Michele Salomon

Research output: Contribution to journalArticlepeer-review


Nonprofit watchdog organizations-organizations devoted to rating the accountability and transparency of nonprofits-claim to serve donors who are selecting which nonprofits to support. However, using three waves of the Harris Interactive Donor Pulse, we found that the overwhelming majority of donors (77.6 percent) do not consult these online intermediaries when making donations. Those who do are likely to fall into one of two groups: donors who give large sums of money or donors who are engaged in advocacy. We conclude with conceptual and practical implications.

Original languageEnglish
Pages (from-to)381-397
Number of pages17
JournalNonprofit Management and Leadership
Issue number4
StatePublished - Jun 2011
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management


Dive into the research topics of 'Nonprofit watchdogs: Do they serve the average donor?'. Together they form a unique fingerprint.

Cite this