Nonprofit watchdogs: Do they serve the average donor?

Ram A. Cnaan; Kathleen Jones; Allison Dickin; Michele Salomon

doi:10.1002/nml.20032

Nonprofit watchdogs: Do they serve the average donor?

Ram A. Cnaan, Kathleen Jones, Allison Dickin, Michele Salomon

Research output: Contribution to journal › Article › peer-review

Abstract

Nonprofit watchdog organizations-organizations devoted to rating the accountability and transparency of nonprofits-claim to serve donors who are selecting which nonprofits to support. However, using three waves of the Harris Interactive Donor Pulse, we found that the overwhelming majority of donors (77.6 percent) do not consult these online intermediaries when making donations. Those who do are likely to fall into one of two groups: donors who give large sums of money or donors who are engaged in advocacy. We conclude with conceptual and practical implications.

Original language	English
Pages (from-to)	381-397
Number of pages	17
Journal	Nonprofit Management and Leadership
Volume	21
Issue number	4
DOIs	https://doi.org/10.1002/nml.20032
State	Published - Jun 2011
Externally published	Yes

ASJC Scopus subject areas

Strategy and Management

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10.1002/nml.20032

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title = "Nonprofit watchdogs: Do they serve the average donor?",

abstract = "Nonprofit watchdog organizations-organizations devoted to rating the accountability and transparency of nonprofits-claim to serve donors who are selecting which nonprofits to support. However, using three waves of the Harris Interactive Donor Pulse, we found that the overwhelming majority of donors (77.6 percent) do not consult these online intermediaries when making donations. Those who do are likely to fall into one of two groups: donors who give large sums of money or donors who are engaged in advocacy. We conclude with conceptual and practical implications.",

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Nonprofit watchdogs: Do they serve the average donor?

Abstract

ASJC Scopus subject areas

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