Abstract
Nearly every country and its people are associated with both positive and negative generalizations and stereotypes (Dinnie, 2015). As can be expected, these perceptions serve as a key mechanism to categorize
and deal with the enormous quantity of information that flows from a wide range of sources regarding all of the world’s countries. But how do marketers and national leaders react when these stereotypes constitute a
barrier to tourists, investors and international status? This issue is even more frustrating and challenging in cases where such officials feel that the negative perceptions of their destination—as “dangerous”, “primitive”, or “gray”, for example—has no connection to reality.
and deal with the enormous quantity of information that flows from a wide range of sources regarding all of the world’s countries. But how do marketers and national leaders react when these stereotypes constitute a
barrier to tourists, investors and international status? This issue is even more frustrating and challenging in cases where such officials feel that the negative perceptions of their destination—as “dangerous”, “primitive”, or “gray”, for example—has no connection to reality.
| Original language | English |
|---|---|
| Title of host publication | The Inaugural #IPBA2016 Annual Conference of the International Place Branding Association |
| State | Published - 2016 |