Modeling travel decisions: Urban exploration, cultural immersion, or both?

Martin Falk, Tally Katz-Gerro

Research output: Contribution to journalArticlepeer-review


This paper investigates the characteristics of the choice between cities and culture (or aspects of both) in selecting certain travel destinations. The data consist of 28,700 individuals in 32 European countries. Bivariate probit model estimates show that those with moderately and skilled occupations, students, pensioners, women, people living in cities and regions with a high gross domestic product per capita have a higher joint probability of undertaking city and cultural trips. Furthermore, there are large differences in decisions to take a combined city and cultural trip across the countries of residence surveyed, with small western European countries exhibiting the highest probability.

Original languageEnglish
Pages (from-to)369-382
Number of pages14
JournalJournal of Travel and Tourism Marketing
Issue number3
StatePublished - 24 Mar 2017

Bibliographical note

Publisher Copyright:
© 2016 Informa UK Limited, trading as Taylor & Francis Group.


  • Eurobarometer
  • Travel decision
  • bivariate probit model
  • city trip
  • cross-country differences
  • cultural trip

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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