Abstract
The World Cup is among the most popular televised sport events. This case study examined how enjoyment from and transportation into World Cup broadcasts affected WhatsApp use on a second screen. The authors hypothesized a negative correlation between World Cup enjoyment and WhatsApp use (both match related and unrelated), mediated by transportation into the match. Based on an online survey of 454 participants, they found that the more enjoyment the viewers experienced, the less they used WhatsApp for non-match-related purposes and (contrary to their hypothesis) the more they used it for match-related purposes. It was also found that the more enjoyment viewers experienced, the more transported they were into the match, leading to higher match-related and lower non-match-related WhatsApp use.
| Original language | English |
|---|---|
| Pages (from-to) | 448 |
| Number of pages | 1 |
| Journal | International Journal of Sport Communication |
| Volume | 14 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2021 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2021 Human Kinetics, Inc.
Keywords
- Live sport events
- Smartphones
- Transportation
ASJC Scopus subject areas
- Business and International Management
- Communication
- Tourism, Leisure and Hospitality Management