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Media strategies for improving an unfavorable city image
Eli Avraham
Department of Communication
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Keyphrases
Media Strategy
100%
City Image
100%
Negative Image
100%
Tourists
25%
Immigrants
25%
City Names
25%
Positive Characteristic
25%
City Logo
25%
Campaign Messages
25%
Local Pride
25%
City Slogan
25%
Geographical Associations
25%
Geographic Separation
25%
Local Decision Makers
25%
Image Management
25%
Social Sciences
Media Strategy
100%
Stereotypes
100%
Investors
33%
Decision Maker
33%
Immigrant
33%
Psychology
Immigrant
100%
Bright Futures
100%