Abstract
The purpose of this article is to study the effects of media communication regarding COVID-19 on the adoption of healthy behaviors. Specifically, we investigated the role of fear in the relationship between media exposure and adoption of healthy protective measures while also identifying individual effects for traditional media (TV and newspapers) versus social media. The study was based on a large sample of university students (n = 7554) during April 2020 in Brazil. Results showed that controlling for self-efficacy, age, and gender, total media exposure had greater indirect effect than direct effect on the adoption of healthy behaviors. The indirect effect was through the perception of fear of becoming ill (with COVID-19). We discuss the theoretical implications of the findings.
| Original language | English |
|---|---|
| Pages (from-to) | 4825-4846 |
| Number of pages | 22 |
| Journal | New Media and Society |
| Volume | 26 |
| Issue number | 8 |
| DOIs | |
| State | Published - Aug 2024 |
Bibliographical note
Publisher Copyright:© The Author(s) 2022.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Keywords
- COVID-19
- health communication
- media dependency
- media effects
- preventive behaviors
- risk perception
ASJC Scopus subject areas
- Communication
- Sociology and Political Science
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