Abstract
Aggressive driving is a growing problem that has been identified as a major risk factor for car accidents. Previous research has provided some insights about the characteristics of drivers prone to aggressiveness on the road, as well as external triggers of road aggressiveness. However, little is known of the personality traits of aggressive drivers. This study employs the theory of planned behavior (TPB) to consider the role of materialism in aggressive driving, and particularly its three source traits: envy, possessiveness, and non-generosity. Our findings show that envy and non-generosity have an impact on aggressive driving.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 881 |
| Number of pages | 1 |
| DOIs | |
| State | Published - 2017 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2017, Academy of Marketing Science.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
ASJC Scopus subject areas
- Marketing
- Strategy and Management
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