Aggressive driving is a growing problem that has been identified as a major risk factor for car accidents. Previous research has provided some insights about the characteristics of drivers prone to aggressiveness on the road, as well as external triggers of road aggressiveness. However, little is known of the personality traits of aggressive drivers. This study employs the theory of planned behavior (TPB) to consider the role of materialism in aggressive driving, and particularly its three source traits: envy, possessiveness, and non-generosity. Our findings show that envy and non-generosity have an impact on aggressive driving.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||1|
|State||Published - 2017|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2017, Academy of Marketing Science.
ASJC Scopus subject areas
- Strategy and Management