Matching e-tailing strategies to customers’ behaviour: Three levels of interaction

Bela Florenthal, Aviv Shoham

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationElectronic Markets
Subtitle of host publicationBenefits, Costs and Risks
PublisherPalgrave Macmillan
Pages11-35
Number of pages25
ISBN (Electronic)9780230274235
ISBN (Print)9780230229228
DOIs
StatePublished - 1 Jan 2009

ASJC Scopus subject areas

  • General Social Sciences
  • General Medicine
  • General Computer Science
  • Economics, Econometrics and Finance (all)
  • General Business, Management and Accounting

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