Matching e-tailing strategies to customers’ behaviour: Three levels of interaction

Bela Florenthal, Aviv Shoham

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Electronic Markets
Subtitle of host publication	Benefits, Costs and Risks
Publisher	Palgrave Macmillan
Pages	11-35
Number of pages	25
ISBN (Electronic)	9780230274235
ISBN (Print)	9780230229228
DOIs	https://doi.org/10.1057/9780230274235
State	Published - 1 Jan 2009

ASJC Scopus subject areas

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