Marketing of risky sports: From intention to action

Keyphrases

• Thrill 100%
• Article Use 50%
• Popular 50%
• Arousal 50%
• Two-sample 50%
• Sports Clubs 50%
• Risky Behavior 50%
• Expectancy-value Theory 50%
• Intention to Participate 50%
• Expected Benefits 50%
• Parachute 50%
• Skydiving 50%
• General People 50%
• High-risk Sports 50%
• Hang Gliding 50%

Social Sciences

• Population 100%
• Clubs 50%
• Expectancy-Value Theory 50%
• High Risk Sports 50%
• Risk Behavior 50%

Psychology

• Expectancy-Value Theory 100%
• Risk Behavior 100%