Marketing models: The culture of mathematical economics

This paper explores the culture in which academic economists work, and tries to show how an appreciation of this culture makes their work more understandable and valuable to mainstream sociology. Economists are not interested in representing reality, but in constructing models that simplify reality to isolate mechanisms that account for observed phenomena. Economists have a distinctive epistemic culture, sustained by the discourse through which they talk and think about their work. This discourse mediates the relationship between the mathematical models they devise and the economic phenomena to which they apply. This study reveals economists' culture based on in-depth interviews with academic economists and an ethnographic study of economic departments in Israel.