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Marketing-mix standardization: Determinants of export performance
Aviv Shoham
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Keyphrases
Export Performance
100%
Marketing Mix
100%
Depth Interviews
66%
International Marketing Strategy
66%
Explanatory Variables
33%
Managerial Implications
33%
Marketing Strategy
33%
Mail Survey
33%
Performance Measures
33%
Global Market
33%
Strategy Variable
33%
Explanatory Strategy
33%
Social Sciences
Marketing Strategy
100%
Export Performance
100%
In-Depth Interview
66%
Mail Survey
33%
World Market
33%
Economics, Econometrics and Finance
Marketing Management
100%
International Marketing
50%