Marketing and managing nation branding during prolonged crisis: The case of Israel

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Innovations for Sustainable Destinations
Editors	Alan Fyall, Metin Kozak, Luisa Andreu
Place of Publication	Oxford
Publisher	Goodfellow Publishing
Chapter	19
Pages	230-242
Number of pages	13
ISBN (Electronic)	1906884056, 9781906884055
ISBN (Print)	1906884056, 9781906884055
State	Published - 2009

Cite this

@inbook{344332ec0809477892899c2d44a8717b,

title = "Marketing and managing nation branding during prolonged crisis: The case of Israel",

author = "Eli Avraham",

year = "2009",

language = "English",

isbn = "1906884056",

pages = "230--242",

editor = "Alan Fyall and Metin Kozak and Luisa Andreu",

booktitle = "Marketing Innovations for Sustainable Destinations",

publisher = "Goodfellow Publishing",

}

TY - CHAP

T1 - Marketing and managing nation branding during prolonged crisis

T2 - The case of Israel

AU - Avraham, Eli

PY - 2009

Y1 - 2009

UR - https://www.vitalsource.com/products/marketing-innovations-for-sustainable-destinations-fyall-alan-kozak-metin-v9781906884055

M3 - Chapter

SN - 1906884056

SN - 9781906884055

SP - 230

EP - 242

BT - Marketing Innovations for Sustainable Destinations

A2 - Fyall, Alan

A2 - Kozak, Metin

A2 - Andreu, Luisa

PB - Goodfellow Publishing

CY - Oxford

ER -