Marketing and managing nation branding during prolonged crisis: The case of Israel

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMarketing Innovations for Sustainable Destinations
EditorsAlan Fyall, Metin Kozak, Luisa Andreu
Place of PublicationOxford
PublisherGoodfellow Publishing
Number of pages13
ISBN (Electronic)1906884056, 9781906884055
ISBN (Print)1906884056, 9781906884055
StatePublished - 2009

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