Research output per year
Research output per year
Veronika Bogina, Tsvi Kuflik, Osnat Mokryn
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Identifying whether an e-commerce session will end up in a buy is an ongoing research topic. A session predicted as a non-buying one may trigger recommender systems, thus increasing the probability of a buy. Alternatively, a session predicted as a buying session may enable recommender systems to predict additional items. In this work, we suggest a prediction model leveraging the temporal characteristics of both the session and the items clicked in that session. Our method introduces a buying probability per session as a function of the clicked-items recent purchase history, and the session temporal characteristics. Empirical results on imbalanced e-commerce dataset with more than nine million sessions demonstrate that we achieve high Precision, Recall and ROC in predicting whether a session ends up with a purchase. In a wider perspective, our findings shed light on the importance of considering items temporal dynamics in e-commerce sites recommendations.
Original language | English |
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Title of host publication | Proceedings of the 21st International Conference on Intelligent User Interfaces |
Publisher | Association for Computing Machinery |
Pages | 251-255 |
Number of pages | 5 |
ISBN (Print) | 9781450341370 |
DOIs | |
State | Published - 7 Mar 2016 |
Event | 21st International Conference on Intelligent User Interfaces, IUI 2016 - Sonoma, United States Duration: 7 Mar 2016 → 10 Mar 2016 |
Name | International Conference on Intelligent User Interfaces, Proceedings IUI |
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Volume | 07-10-March-2016 |
Conference | 21st International Conference on Intelligent User Interfaces, IUI 2016 |
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Country/Territory | United States |
City | Sonoma |
Period | 7/03/16 → 10/03/16 |
Research output: Contribution to journal › Article › peer-review