Japan brand strategy: The taming of 'Cool Japan' and the challenges of cultural planning in a postmodern age

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Japan brand strategy: The taming of 'Cool Japan' and the challenges of cultural planning in a postmodern age'. Together they form a unique fingerprint.

Keyphrases

Arts and Humanities

Social Sciences

Economics, Econometrics and Finance