It’s all about you: destination marketing campaigns in the experience economy era

Business & Economics

• Consumer Behaviour 7%
• Consumer Search 12%
• Design Methodology 4%
• Destination 14%
• Destination Marketing 89%
• Emotion 7%
• Experience Economy 100%
• Experiential Marketing 76%
• Marketing 17%
• Module 19%
• Tourism 6%
• Tourism Marketing 34%
• Tourist Decision Making 14%
• Tourist Experience 11%

Social Sciences

• campaign 55%
• consumption behavior 6%
• decision making 3%
• economy 46%
• emotion 3%
• experience 23%
• knowledge 3%
• marketing 60%
• methodology 2%
• present 2%
• Tourism 16%
• tourist 9%

Earth & Environmental Sciences

• analysis 2%
• consumption 3%
• consumption behavior 6%
• decision making 3%
• economy 59%
• effect 2%
• marketing 78%
• methodology 2%
• tourism 18%