Abstract
Most research on standardization examines it in the context of the marketing mix. In contrast, research on standardization of management processes/characteristics is rare. The authors examine standardization of such processes/characteristics in international management of channels of distribution and its performance consequences. They include characteristics of firms' relationships with their foreign representatives (coordination, support, autonomy, communications, and control) and their impact on behavioral and performance outcomes. Data generated from a survey in Slovenia mostly support the research hypotheses.
| Original language | English |
|---|---|
| Pages (from-to) | 120-151 |
| Number of pages | 32 |
| Journal | Journal of International Marketing |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2008 |
Keywords
- Adaptation
- Channel management
- International performance
- Standardization
ASJC Scopus subject areas
- Business and International Management
- Marketing
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