International marketing doctrine: the use of guiding principles

Economics, Econometrics and Finance

• Mixed-Methods 100%
• Learning Process 100%
• International Marketing 100%
• Strategic Business Unit 100%

Keyphrases

• International Marketing 100%
• Marketing Doctrine 100%
• Knowledgeability 15%
• Learning by Doing 10%
• International Venture 10%
• Israeli 5%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 5%
• Depth Interviews 5%
• Design Methodology 5%
• Management Tools 5%
• Survey-based 5%
• High Performance 5%
• Marketing Management 5%
• Marketing Roles 5%
• Strategic Business Units 5%
• Process Learning 5%
• Business Success 5%
• Local Markets 5%
• Strategic Tools 5%
• Knowledge-based View 5%
• Quantitative Test 5%
• Global Consistency 5%

Social Sciences

• Learning-by-Doing 100%
• Structural Equation Modeling 50%
• Israeli 50%
• In-Depth Interview 50%
• Business Success 50%