Integration Mechanisms as Enablers of International Standardized Strategies

Gregor Pfajfar; Aviv Shoham; Maja Makovec Brenčič; Vesna Virant

doi:10.1007/978-3-319-61385-7_13

Integration Mechanisms as Enablers of International Standardized Strategies

Gregor Pfajfar, Aviv Shoham, Maja Makovec Brenčič, Vesna Virant

School Of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter aims to assess the relationships between standardization of international strategy and performance. Additionally, it aims to study the relationships of four integration modes with international strategies. A sample of Slovene exporters is used. Managers responded to a structured survey. Structural equation modeling (SEM) was applied. It was found that integration modes play a role in allowing standardized strategies to be developed and implemented successfully. This study is the first to assess the integration modes → standardization relationships. Its findings are useful to academia and international managers.

Original language	English
Title of host publication	Advances in Global Marketing
Subtitle of host publication	a Research Anthology
Publisher	Springer International Publishing
Pages	307-331
Number of pages	25
ISBN (Electronic)	9783319613857
ISBN (Print)	9783319613840
DOIs	https://doi.org/10.1007/978-3-319-61385-7_13
State	Published - 1 Jan 2017

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2018.

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.1007/978-3-319-61385-7_13

Cite this

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Integration Mechanisms as Enablers of International Standardized Strategies

Abstract

Bibliographical note

ASJC Scopus subject areas

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