TY - GEN
T1 - Impression formation in corporate people tagging
AU - Raban, Daphne R.
AU - Danan, Avinoam
AU - Ronen, Inbal
AU - Guy, Ido
PY - 2012
Y1 - 2012
N2 - This research explores the relationship between selfpresentation and perception by others as manifested explicitly through the use of tags in a people tagging system. The study provides insights relevant for the organizational context since it is based on a system implemented within IBM. We developed a detailed codebook and used it to categorize 9,506 tags assigned to a sample of taggers. Our analysis examines the use of self tags versus social tags (assigned by others) across different categories and sub-categories. While overlap exists, self tags tend to be more factual describing technology expertise, social tags augment the individual tags by adding a personal dimension.
AB - This research explores the relationship between selfpresentation and perception by others as manifested explicitly through the use of tags in a people tagging system. The study provides insights relevant for the organizational context since it is based on a system implemented within IBM. We developed a detailed codebook and used it to categorize 9,506 tags assigned to a sample of taggers. Our analysis examines the use of self tags versus social tags (assigned by others) across different categories and sub-categories. While overlap exists, self tags tend to be more factual describing technology expertise, social tags augment the individual tags by adding a personal dimension.
KW - Impression management
KW - People tagging
KW - Perception of others
KW - Presentation of self
UR - http://www.scopus.com/inward/record.url?scp=84862062686&partnerID=8YFLogxK
U2 - 10.1145/2207676.2207756
DO - 10.1145/2207676.2207756
M3 - Conference contribution
AN - SCOPUS:84862062686
SN - 9781450310154
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 569
EP - 578
BT - Conference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
T2 - 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Y2 - 5 May 2012 through 10 May 2012
ER -