Impact of ESN implementation on communication and knowledge-sharing in a multi-national organization

Nadeem Azaizah, Iris Reychav, Daphne R. Raban, Tomer Simon, Roger McHaney

Research output: Contribution to journalArticlepeer-review


Organizations often focus on their employees’ abilities to effectively communicate and share knowledge in online collaborative activities. Social media technologies facilitate that process in organizations, where they are known as Enterprise Social Networks (ESN). To increase potential benefits, organizations may run an implementation process to increase the ESN's acceptance and use. This study focused on one such platform, Yammer, which is making inroads into numerous industries. Specifically, we addressed Yammer's impact on communication and knowledge-sharing among organizational units in a multinational organization. This study unobtrusively assessed communication patterns before and after an ESN implementation process to measure impact. Data analysis performed on message interactions between employees on the Yammer platform suggested the implementation process had a positive impact on the number of messages, number of users, and weighted-degree SNA metric. This study also revealed that the implementation process positively impacted inter- and intra-organizational unit interactions.

Original languageEnglish
Pages (from-to)284-294
Number of pages11
JournalInternational Journal of Information Management
StatePublished - Dec 2018

Bibliographical note

Publisher Copyright:
© 2018 Elsevier Ltd


  • Computer mediated communication
  • Enterprise social networks
  • Implementation
  • Organizational communication
  • Social network analysis

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Marketing
  • Library and Information Sciences
  • Artificial Intelligence


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