If you do not count it, it does not count: A pilot study of valuing urban congregations

Ram A. Cnaan, Tuomi Forrest, Joseph Carlsmith, Kelsey Karsh

Research output: Contribution to journalArticlepeer-review


The value of urban congregations to local economies has been widely recognized but insufficiently measured. This study attempts to formulate and test a methodology for measuring this value. By applying different methods of valuation to a variety of factors, we achieve the first systematic measurement of the yearly contribution that an urban congregation makes to its citys economy. The limitations and possibilities of our methodology are discussed, managerial implications are outlined, and further research and testing is suggested.

Original languageEnglish
Pages (from-to)3-36
Number of pages34
JournalJournal of Management, Spirituality and Religion
Issue number1
StatePublished - 2013
Externally publishedYes


  • congregational externalities
  • congregational management
  • entrepreneurship
  • valuation

ASJC Scopus subject areas

  • Religious studies
  • Organizational Behavior and Human Resource Management


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