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Home Bias and the Power of Branding
Sivan Riff,
Yossi Yagil
School Of Business Administration
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Keyphrases
Home Bias
100%
Economists
33%
Experimental Methodology
33%
Local Assets
33%
Local Firms
33%
Foreign Companies
33%
Global Branding
33%
Foreign Assets
33%
Economics, Econometrics and Finance
Portfolio Diversification
100%
Investors
33%
Foreign Assets
33%