Hofstede's dimensions of culture in international marketing studies

Keyphrases

• Culture Dimensions 100%
• International Marketing 100%
• Hofstede Dimensions 100%
• Marketing Studies 100%
• Cross-cultural Research 66%
• Ogden 66%
• International Consumer 66%
• International Business Study 66%
• Consumer Marketing 66%
• Academy 33%
• Methodological Challenges 33%
• Nationality 33%
• Cultural Assessment 33%
• Review Update 33%
• Information Exchange 33%
• Cultural Dimensions 33%
• Acculturation 33%
• Hofstede 33%
• Cross-cultural Study 33%
• Consumer Behaviour 33%
• Hofstede's Cultural Dimensions 33%
• Cross-cultural Consumer Behavior 33%
• Integrative Theory 33%
• International Review 33%
• Three-step Approach 33%
• Consumer Research 33%
• National Character 33%
• Measuring Culture 33%
• Science Review 33%
• Consumer Purchase Decision 33%
• Marketing Science 33%

Social Sciences

• Business Studies 100%
• Cross-Cultural Research 100%
• Cultural Dimensions 100%
• Consumer Marketing 100%
• International Business 100%
• Nationality 50%
• Acculturation 50%
• Cultural Factor 50%
• National Identity 50%
• Cross-Cultural Studies 50%
• Consumer Behavior 50%
• Consumer Research 50%
• International Management 50%
• Cross Cultural Consumer Behavior 50%

Economics, Econometrics and Finance

• International Marketing 100%
• Consumer Attitude 66%
• International Business 66%
• International Management 33%