Hands on: Information Experiences as Sources of Value

Yonit Rusho, Daphne R. Raban

Research output: Contribution to journalArticlepeer-review


Value perception increases when people engage in producing physical objects. However, information differs from physical objects by being intangible and easy-to-copy. Information as an experience good is inherently challenging to evaluate a priori; therefore, comparing value before and after different types of experience is likely to inform theory about users' preferences regarding information. Prior research mostly refers to consuming information and rarely considers the experience of producing information as a factor affecting information value. The current research compares the effect of experiencing online information through production and consumption processes on value perception. In a set of 6 experiments with 178 participants, willingness-to-pay by consumers and willingness-to-accept payment by producers are measured before and after consumption and production of information, independently and as repeated measures. In the experiments, we define and implement a framework for an information production process. The results show that the value of information is dynamic. Value perception increased after experiencing information, especially when people engaged in producing information compared to consuming it. This study offers a window toward the practical design of new digital information products.

Original languageEnglish
Pages (from-to)671-684
Number of pages14
JournalJournal of the Association for Information Science and Technology
Issue number6
StatePublished - 2019

Bibliographical note

Publisher Copyright:
© 2019 The Authors. Journal of the Association for Information Science and Technology published by Wiley Periodicals, Inc. on behalf of ASIS&T.

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences


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