Group identities: A cross-cultural comparison of values and group influences

Fredric Kropp, Marilyn Jones, Gregory Rose, Aviv Shoham, Bella Florenthal, Bongjin Cho

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada, and Israel. The relationship between consumer susceptibility to interpersonal influence and personal values is examined using the List of Values (LOV) and Bearden, Netemeyer, and Teel's scale. Three of the nine LOV values were found to be different for people who are highly susceptible to interpersonal influence compared to those who are not: a sense of belonging, warm relationships with others, and being well respected. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com <Website: http://www.haworthpressinc.com>]

Original languageEnglish
Title of host publicationCross-National Consumer Psychographics
PublisherTaylor and Francis
Pages117-131
Number of pages15
ISBN (Electronic)9781315865294
ISBN (Print)9780789009623
StatePublished - 24 Oct 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2000 by The Haworth Press, Inc.

Keywords

  • Conformity
  • Cross-cultural studies
  • Values

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business, Management and Accounting

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