Abstract
This paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada, and Israel. The relationship between consumer susceptibility to interpersonal influence and personal values is examined using the List of Values (LOV) and Bearden, Netemeyer, and Teel's scale. Three of the nine LOV values were found to be different for people who are highly susceptible to interpersonal influence compared to those who are not: a sense of belonging, warm relationships with others, and being well respected. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] <Website: http://www.haworthpressinc.com>]
| Original language | English |
|---|---|
| Title of host publication | Cross-National Consumer Psychographics |
| Publisher | Taylor and Francis |
| Pages | 117-131 |
| Number of pages | 15 |
| ISBN (Electronic) | 9781315865294 |
| ISBN (Print) | 9780789009623 |
| State | Published - 24 Oct 2018 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2000 by The Haworth Press, Inc.
Keywords
- Conformity
- Cross-cultural studies
- Values
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting