From underdog to occupier: Israel’s tarnished image

The purpose of this article is to show that most problems that Israel has faced in the public opinion domain in recent decades were evident already in the wake of the Six Day War. Israel either ignored or miscomprehended their significance. While it has become a struggle over the consciousness of the world in general, and the younger generations in Israel and abroad in particular, Israel treated it as a problem of internal and external ‘Hasbara’ (explaining) and has been unprepared and ill equipped to cope with it.