From Nasser to al-Sīsī

Research output: Contribution to journalArticlepeer-review


After the events of June 30 and July 3, 2013, that brought the Muslim Brotherhood rule to an end, Egyptian President Abd al-Fattā al-Sīsī has been carried aloft on waves of adulation of most of the Egyptian people. This phenomenon was reflected in popular expressions and in the Egyptian media, and any criticism of it was minimal. Interestingly, it was the portrayal of al-Sīsī in a children's magazine, Samīr (February 1, 2014), that generated vocal public debate on issues of the exposure of children to political content and their indoctrination. This article examines why this case provoked such harsh criticism even though political content and indoctrination in children's magazines are not a new phenomenon in Egypt but rather a continuation of past traditions, and discusses what insights can be gleaned from the affair with regard to Egyptian society today.

Original languageEnglish
Pages (from-to)94-114
Number of pages21
JournalOriente Moderno
Issue number1
StatePublished - 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021 Copyright 2021 by Koninklijke Brill NV, Leiden, The Netherlands.


  • Abd al-Fattā al-Sīsī
  • Egypt
  • Samīr magazine
  • children's periodicals
  • personality cult

ASJC Scopus subject areas

  • Cultural Studies
  • History
  • Sociology and Political Science
  • Literature and Literary Theory


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