From individuals to a community of purpose: A methodical exploration of self-organized ridesharing initiative

Sharon Shoshany Tavory, Tamar Trop, Yoram Shiftan

Research output: Contribution to journalArticlepeer-review


While carpooling mode-share has been declining since the 80s, the growing digital sharing-economy has resulted in many initiatives of nonprofit self-organized ridesharing (SORS), that contribute to local sustainability. However, despite its promising potential, thus far, the diffusion and scaling of SORS have been insignificant and there is still insufficient knowledge on its attributes, evolution dynamics, diffusion processes, and influencing factors. Based on the assumption that better understanding of the complex phenomenon can improve its widespread dissemination, this study provides innovative perspectives on SORS by methodically exploring a social network-based case study through the lens of a recently developed conceptual framework. Online data were gathered and analyze through netnography and descriptive statistics, and supplemented by interviews, documents analysis, and field observations. The systematic examination highlighted the key mechanisms underlying the initiative and provided insights into the transition of its users from individuals into a community of purpose. Through collaborative learning, norms are shaped in the virtual arena, and more sustainable behavior emerges. Furthermore, through this exploration, we demonstrated the utility of the applied framework and broadened its constructs. Study findings can support successful replication efforts, and hence, promote more sustainable transportation habits.

Original languageEnglish
Pages (from-to)990-1005
Number of pages16
JournalInternational Journal of Sustainable Transportation
Issue number9
StatePublished - 2023

Bibliographical note

Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.


  • Digital innovation
  • ridesharing
  • self-organization
  • sharing economy
  • sustainability

ASJC Scopus subject areas

  • Environmental Engineering
  • Civil and Structural Engineering
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Automotive Engineering
  • Transportation


Dive into the research topics of 'From individuals to a community of purpose: A methodical exploration of self-organized ridesharing initiative'. Together they form a unique fingerprint.

Cite this