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Four-mode channel interactivity concept and channel preferences
Bela Florenthal,
Aviv Shoham
School Of Business Administration
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Keyphrases
Four Modes
100%
Interactivity
100%
Channel Preference
100%
Online Channel
18%
Consumer Perception
18%
Impact Channels
18%
Computer Science
9%
Social Psychology
9%
Design Methodology
9%
Alternative Conceptualization
9%
Situational Characteristics
9%
Personal Characteristics
9%
Media Messages
9%
Offline Channels
9%
Consumer Satisfaction
9%
Science Communication
9%
Channel Choice
9%
Interactive Technology
9%
Multichannel Strategy
9%
Consumer Interaction
9%
Shopping Experience
9%
Match-mismatch
9%
Media Products
9%
Object Interaction
9%
Social Sciences
Interactivity
100%
Consumer Perception
18%
Computer Science
9%
Consumer Satisfaction
9%
Interactive Technology
9%
Design Methodology
9%