Flow experiences and image making: An online chat-room ethnography

Research output: Contribution to journalArticlepeer-review


Chat rooms are a relatively new phenomenon. They provide a unique experiential locale, much like a community. They have become a popular replacement for oft-diminishing communities of yore. Qualitatively building on three overarching themes, chat rooms are put at the nexus of three diverse theoretical themes: community, flow experiences, and image management - the latter two being explored in this article. Chat rooms provide flow-like experiences to participants and allow chatters to manage and enhance their images. Given that chatters are highly involved and frequent visitors to their online community (specific chat rooms), they provide a unique opportunity to study this relatively new phenomenon, which has far-reaching, multidisciplinary implications.

Original languageEnglish
Pages (from-to)855-882
Number of pages28
JournalPsychology and Marketing
Issue number10
StatePublished - Oct 2004

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing


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