Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics: Introduction

Lynn R. Kahle; Gregory Rose; Aviv Shoham

Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics: Introduction

Lynn R. Kahle, Gregory Rose, Aviv Shoham

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] <Website: http:llwww.haworthpressinc.com>]

Original language	English
Title of host publication	Cross-National Consumer Psychographics
Publisher	Taylor and Francis
Pages	1-13
Number of pages	13
ISBN (Electronic)	9781315865294
ISBN (Print)	9780789009623
State	Published - 24 Oct 2018
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2000 by The Haworth Press, Inc.

Keywords

Cross-cultural consumer behavior
Segmentation
Social values

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting

Cite this

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title = "Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics: Introduction",

abstract = "This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] ]",

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AU - Shoham, Aviv

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N2 - This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] ]

AB - This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] ]

KW - Cross-cultural consumer behavior

KW - Segmentation

KW - Social values

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BT - Cross-National Consumer Psychographics

PB - Taylor and Francis

ER -

Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics: Introduction

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Other files and links

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Cite this