Abstract
This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: [email protected] <Website: http:llwww.haworthpressinc.com>]
Original language | English |
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Title of host publication | Cross-National Consumer Psychographics |
Publisher | Taylor and Francis |
Pages | 1-13 |
Number of pages | 13 |
ISBN (Electronic) | 9781315865294 |
ISBN (Print) | 9780789009623 |
State | Published - 24 Oct 2018 |
Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2000 by The Haworth Press, Inc.
Keywords
- Cross-cultural consumer behavior
- Segmentation
- Social values
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting