Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics: Introduction

Lynn R. Kahle, Gregory Rose, Aviv Shoham

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com <Website: http:llwww.haworthpressinc.com>]

Original languageEnglish
Title of host publicationCross-National Consumer Psychographics
PublisherTaylor and Francis
Pages1-13
Number of pages13
ISBN (Electronic)9781315865294
ISBN (Print)9780789009623
StatePublished - 24 Oct 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2000 by The Haworth Press, Inc.

Keywords

  • Cross-cultural consumer behavior
  • Segmentation
  • Social values

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business, Management and Accounting

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