Abstract
This study examined the viewing behavior of individuals (N = 515) who watched the FIFA World Cup in Qatar in 2022 to understand how second-screen usage may be related to the perception of the broadcast as a media event while considering psychological factors associated with media exposure. media event perception, engagement, transportation, and enjoyment were positively correlated with match-related and negatively correlated with match-unrelated second screen usage. Engagement mediated the relationship between independent variables (media event perception, engagement, enjoyment, and transportation) and match-related and unrelated second screen usage. The results provide valuable insights into how engagement and other factors are related to second screen usage during such a media event televised sports.
| Original language | English |
|---|---|
| Pages (from-to) | 736-757 |
| Number of pages | 22 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 68 |
| Issue number | 5 |
| DOIs | |
| State | Published - 2024 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2024 Broadcast Education Association.
ASJC Scopus subject areas
- Communication