Favorite characters of teenage viewers of Israeli serials

Research output: Contribution to journalArticlepeer-review


The present study explores the factors influencing Israeli teenage viewers' choice of their favorite TV character from a popular night-time serial. Participants were asked to choose a character from the show's cast of characters, and explain why they preferred that character. Results show that choices of characters were predicted by viewer sex and nationality, and that the reasons for character preferences are related more to attributes of the character than to attributes of the viewer.

Original languageEnglish
Pages (from-to)327-345
Number of pages19
JournalJournal of Broadcasting and Electronic Media
Issue number3
StatePublished - 1999

ASJC Scopus subject areas

  • Communication


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