Abstract
This study examines the effect of family communication patterns on the purchasing influence of children aged 3-8 in the US and Japan. Overall, family communication processes, as well as child's age, influence both the direct and indirect purchasing power of children. Concept-oriented communication, which encourages children to develop an independent consumption perspective, increases the direct and indirect purchasing influence of children. Socio-oriented communication, which encourages deference to parental standards, is related to increased consumption dependence.
| Original language | English |
|---|---|
| Pages (from-to) | 867-873 |
| Number of pages | 7 |
| Journal | Journal of Business Research |
| Volume | 55 |
| Issue number | 11 |
| DOIs | |
| State | Published - 2002 |
Keywords
- Consumer socialization
- Cross-cultural consumer behaviour
- International marketing
ASJC Scopus subject areas
- Marketing
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