Family communication and children's purchasing influence: A cross-national examination

Gregory M. Rose; David Boush; Aviv Shoham

doi:10.1016/S0148-2963(01)00205-3

Family communication and children's purchasing influence: A cross-national examination

Gregory M. Rose, David Boush, Aviv Shoham

School Of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines the effect of family communication patterns on the purchasing influence of children aged 3-8 in the US and Japan. Overall, family communication processes, as well as child's age, influence both the direct and indirect purchasing power of children. Concept-oriented communication, which encourages children to develop an independent consumption perspective, increases the direct and indirect purchasing influence of children. Socio-oriented communication, which encourages deference to parental standards, is related to increased consumption dependence.

Original language	English
Pages (from-to)	867-873
Number of pages	7
Journal	Journal of Business Research
Volume	55
Issue number	11
DOIs	https://doi.org/10.1016/S0148-2963(01)00205-3
State	Published - 2002

Keywords

Consumer socialization
Cross-cultural consumer behaviour
International marketing

ASJC Scopus subject areas

Marketing

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10.1016/S0148-2963(01)00205-3

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abstract = "This study examines the effect of family communication patterns on the purchasing influence of children aged 3-8 in the US and Japan. Overall, family communication processes, as well as child's age, influence both the direct and indirect purchasing power of children. Concept-oriented communication, which encourages children to develop an independent consumption perspective, increases the direct and indirect purchasing influence of children. Socio-oriented communication, which encourages deference to parental standards, is related to increased consumption dependence.",

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Family communication and children's purchasing influence: A cross-national examination

Abstract

Keywords

ASJC Scopus subject areas

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