Abstract
This study examines the export performance consequences of a market orientation and the potential moderating impact of the competitive, technological, and market environment. Market orientation was positively related to three dimensions of export performance: change in export sales, export profits, and change in export profits. The impact of market orientation on export profits and change in export profits was stronger in a technologically turbulent environment. Overall, this study synthesizes two important streams of research, assesses the moderating impact of the environment, and empirically establishes a relation between market orientation and export performance.
| Original language | English |
|---|---|
| Pages (from-to) | 217-225 |
| Number of pages | 9 |
| Journal | Journal of Business Research |
| Volume | 55 |
| Issue number | 3 |
| DOIs | |
| State | Published - Mar 2002 |
| Externally published | Yes |
Bibliographical note
Funding Information:The authors thank the associate editor and two anonymous reviewers for their helpful comments on earlier drafts. This research was supported, in part, by the Hearin Foundation.
Keywords
- Empirical link
- Export performance
- Market orientation
ASJC Scopus subject areas
- Marketing
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