Export performance has been a popular topic for research, especially during the last decade. Understanding the determinants of export performance has improved. However, in a recent summary of the literature, Bilkey (1987) suggests that to this date, research has not been able to explain the variance in export performance beyond fairly low levels. This paper uses a meta-analysis to examine the explanation of variance in studies of export performance. The analysis indicates that approximately one third of the variance in export performance has been explained. The paper identifies characteristics of prior research that enhance its potential to explain performance.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||5|
|State||Published - 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, The Academy of Marketing Science.
- Consumer Research
- Export Performance
- Export Strategy
- International Business Study
- Optimal Marketing
ASJC Scopus subject areas
- Strategy and Management