Export motives, psychological distance, and the EPRG framework

Aviv Shoham, Gregory M. Rose, Gerald S. Albaum

Research output: Contribution to journalArticlepeer-review


The EPRG framework is usually discussed on a conceptual level. Relatively few empirical examinations of the frame- work have been reported in the literature to date. This paper takes the required first step by placing the framework in a nomological network. This network includes export motives, psychological distance between home and host markets, and transference versus adaptation of international marketing strategies and activities. The findings lend support to the proposed nomological network.

Original languageEnglish
Pages (from-to)9-37
Number of pages29
JournalJournal of Global Marketing
Issue number3-4
StatePublished - 26 Jul 1995
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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