Exploring possible correlates of journalists' perceptions of audience trust

A sample of Israeli journalists (n = 209) were asked whether they feel Israeli audiences trust the Israeli media in general, and whether their audience trusts the work of their news media outlet in particular. The correlates of these survey items are examined. Results show that perceived audience trust was correlated with journalists' own trust in the Israeli media and with journalists' evaluation of the audience. Perceived trust was also positively correlated with journalists' identification with professional standards such as neutrality, verification, and factualness. In contrast, perceived audience trust was not correlated with most demographic and professional status variables.