Exploring possible correlates of journalists' perceptions of audience trust

Research output: Contribution to journalArticlepeer-review


A sample of Israeli journalists (n = 209) were asked whether they feel Israeli audiences trust the Israeli media in general, and whether their audience trusts the work of their news media outlet in particular. The correlates of these survey items are examined. Results show that perceived audience trust was correlated with journalists' own trust in the Israeli media and with journalists' evaluation of the audience. Perceived trust was also positively correlated with journalists' identification with professional standards such as neutrality, verification, and factualness. In contrast, perceived audience trust was not correlated with most demographic and professional status variables.

Original languageEnglish
Pages (from-to)274-291
Number of pages18
JournalJournalism and Mass Communication Quarterly
Issue number2
StatePublished - 2004

ASJC Scopus subject areas

  • Communication


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