Abstract
This article explores the aspirations of individuals in the ‘low-tech’ media industry to transition to the ‘high-tech’ sector. High-tech jobs are seen positively due to attractive salaries, growth opportunities, and development prospects, unlike low-tech roles. Israeli media stakeholders–journalists, marketing factors, and PR professionals–shape the favourable image of high-tech careers through content dissemination. A survey among Israeli media practitioners reveals their fascination with the high-tech industry and personal desire to shift to technology-related fields. The study highlights their ambition to secure ‘better’ and ‘more rewarding’ jobs in the high-tech sector compared to their current media positions.
| Original language | English |
|---|---|
| Pages (from-to) | 367-387 |
| Number of pages | 21 |
| Journal | Israel Affairs |
| Volume | 31 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2025 |
Bibliographical note
Publisher Copyright:© 2025 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Israel
- career change
- high-tech
- journalism
- media
- personal development
- public relations
- tech job
ASJC Scopus subject areas
- Cultural Studies
- History
- Political Science and International Relations